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Welcome to the Sugar Factory! Where the stars come to play and where we are known worldwide for our fun and celebratory atmosphere, one of a kind desserts and overall guest service!
The Sugar Factory café and confectionery, located in the Row NYC hotel (700 8th Avenue) offers a delicious assortment of pastries,cakes, cookies, yummy insane milkshakes and sundaes!
Our one of a kind sweet spot is sure to become your newest local favorite! Come by on your next visit to New York City and experience star-studded sweetness that is Sugar Factory at Row NYC! Times Square, New York’s tourist mecca, just got a whole lot sweeter!
Be sure to show your SIGHTSEEING PASS and receive 25% off of our entire store at our Sugar Factory’s ROW NYC!
Sightseeing Pass holders get 25% off their purchase
Daily: 5:30am - 12:00 midnight
Show your Pass to the cashier at checkout.
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