The Sugar Factory at the Row Hotel NYC

The Sugar Factory at the Row Hotel NYC

Welcome to the Sugar Factory! Where the stars come to play and where we are known worldwide for our fun and celebratory atmosphere, one of a kind desserts and overall guest service!

The Sugar Factory café and confectionery, located in the Row NYC hotel (700 8th Avenue) offers a delicious assortment of pastries,cakes, cookies, yummy insane milkshakes and sundaes!

Our one of a kind sweet spot is sure to become your newest local favorite! Come by on your next visit to New York City and experience star-studded sweetness that is Sugar Factory at Row NYC! Times Square, New York’s tourist mecca, just got a whole lot sweeter!

Be sure to show your SIGHTSEEING PASS and receive 25% off of our entire store at our Sugar Factory’s ROW NYC!

What You Get

Sightseeing Pass holders get 25% off their purchase

Hours & Admission


Daily: 5:30am - 12:00 midnight

How To Redeem

Show your Pass to the cashier at checkout.

Getting There

The Sugar Factory at the Row Hotel NYC

700 8 Avenue, NY, NY 10036


    Closest Subway

    • 50 Street Subway Station


    Closest Bus Stop

    • 8 Av/W 46 St


    Hop-on Hop-off Tour Stops

    • Uptown Tour - Stop 19 (Hell's Kitchen)
    • Uptown Tour - Stop 20 (Restaurant Row)
    • Night Tour - Stop 1 (Chevy's)

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