Free Entry with The Sightseeing Pass - SAVE $74

Normal Entry Price: Adult $74

Normal Entry Price: Child $74

The Ride

THE RIDE is rapidly becoming THE way to tour Midtown and Times Square, turning the streets and sidewalks into a multi-venue immersive entertainment experience. You sit sideways on in air-conditioned luxury aboard a multi-million dollar motor coach, giving you the best view in the house through floor-to-ceiling windows. There are interesting presentations to watch on the 40 plasma screens, and more than 3000 LED lights to create the mood, but it’s when your host gets THE RIDE to pull over that showtime really starts. That person sitting quietly on the sidewalk will suddenly start breakdancing, playing an instrument, fire-eating, juggling ¬– or all four! At your next stop, you’ll see something different and equally unexpected. Every show is unique and is performed by an incredibly talented troupe of actors, mime artists, musicians and all-round entertainers who want to have as much fun as you.

What You Get

The Sightseeing Pass gives one ticket for The RIDE.

* Please note: This is not a sightseeing tour. Due to the "Broadway" nature of the show, it is not recommended for children ages 6 and under.

Hours & Admission


Frequent daily departures

How To Redeem

Reservations must be made in person at our Box Office, inside the Gift Shop, at 584 8th Avenue (between 38th and 39th Streets). Same-day or up to 24 hours in advance - subject to availability. Departs and returns to 42nd Street and 8th Avenue. This is a 75 minute experience and, due to its popularity, sells out fast!

Getting There

The Ride

Reservations must be made in person at 584 8th Avenue (between 38th & 39th Streets). Same-day or up to 24 hours in advance - subject to availability.


    Closest Subway

    • Times Sq - 42 St (1, 2, 3, 7, N, Q, R, W)


    Closest Bus Stop

    • 8 Av / W 39 St


    City Sightseeing Hop-on Hop-off Tour Stops

    • Downtown Tour - Stop 1. (Times Square South)
    • Downtown Tour - Stop 2. (Macy's)