FAO Schwarz

Founded in 1862, Frederick August Otto Schwarz opened FAO Schwarz, a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world.

As one of the oldest and most iconic toy brands in the world, FAO Schwarz has always been synonymous with quality and innovation, and offering cherished memories for generations of adults and children alike.

With over one hundred fifty years of operation, FAO Schwarz evolved into a must-see destination, attracting over three million visitors annually. The famed Fifth Ave. flagship closed in July 2015 and the brand was acquired in October 2016 by ThreeSixty Group Inc., a leading provider of branded consumer products to the nation’s largest retailers.

In November 2018, a new flagship store opened at 30 Rockefeller Center, bringing back that legendary interactive in-store experience that continues to incite endless possibilities and memories for those who visit. For additional information visit www.faoschwarz.com and follow FAO Schwarz on Instagram and Facebook @FAOSchwarz.

FAO Schwarz with The Sightseeing Pass

  • FAO Schwarz is a toy store unlike any other
  • Home of one-of-a-kind toys, adventure, fantasy, and so much more!
  • Providing wonder and excitement to families for over 150 years

What You Get

The Sightseeing Pass grants you a free FAO Schwarz Surprise Gift Card.

Hours & Admission


Monday - Saturday: 10:00am - 9:00pm.
Sunday: 10:00am - 8:00pm.

How To Redeem

Present your Sightseeing Pass and receive a free FAO Schwarz Surprise Gift Card available at the Main Checkout on the First Floor at FAO Schwarz Rockefeller Plaza location only. 30 Rockefeller Plaza New York, NY 10111. One FAO Schwarz Surprise Gift Card per transaction, per promotional period. Valid through 12/31/19, while supplies last, promotion subject to change. Surprise Gift Card Disclaimer: This Surprise Gift Card may only be used to purchase merchandise at 30 Rockefeller Plaza location. Valid in-store only. One Surprise Gift Card per customer and only one can be used per transaction. To redeem, present this Surprise Gift Card to cashier worth anywhere from $5 to $500 with a minimum $25 pre-tax qualifying purchase. This Surprise Gift Card may not be redeemed for cash and has no cash value. May be used for merchandise purchases only and is non-refundable. Only $500 Mystery Gift Cards may be redeemed over multiple transactions; all other cards must be used entirely on first qualifying purchase.

Getting There

FAO Schwarz

30 Rockefeller Plaza, New York, NY 10111


    Hop-on Hop-off Tour Stops

    • Uptown Tour - Stop 35 (Rockefeller Plaza)

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